Sales & Marketing Operations Manager

Alaska USA 

​Apr. 2017 - Present

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Responsible for leading organizational efforts to improve sales processes, product cross-selling and lead generation opportunities through a CRM-based approach. Also manages content team, social media, all campaign KPIs, and digital analytics reporting functions.

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Senior Manager, Marketing

GCI

​Oct. 2016 - Present

 

Manages cross-functional team that performs a wide variety of marketing and communications functions for the organization including graphic design, content development, digital advertising, SEO/SEM and analytics. Frequently collaborates with agencies and department managers to facilitate company-wide projects while maintaining an emphasis on continually improving the customer experience at every touch point.

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Manager, Marketing

GCI, Business Services

​June 2015 - Oct. 2016

 

Facilitated the implementation of strategic marketing objectives and campaigns to achieve maximum growth and customer retention for the B2B sales organization. Worked collaboratively within the company and outside agencies to complete large scale projects, including the successful redesign and overhaul website information architecture and content. Project managed the effort with a strong eye on brand consistency, and content strategy resulting in a 39% increase in unique visitors and a 5% increase in inbound leads.

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Marketing Specialist

Denali Media Holdings

​Oct. 2014 - May 2015

 

Responsible for developing & maintaining the branding of Denali Media Holdings, preparing marketing collateral for the sales team, and assisting with the digital marketing efforts the television stations throughout Alaska. 

 

Marketing Director

​That Fish Place - That Pet Place

Feb. 2014 - Sept. 2014

 

Lead a team of seven in managing multiple websites and blogs, email marketing campaigns, and organizing community events for a nationwide mail order pet supply company. Responsible for executing retail and ecommerce marketing strategy, advertising campaigns, developing a digital media strategy, and in-depth analysis of ongoing marketing efforts.

 

 

Director of E-Commerce

​That Fish Place - That Pet Place

​Sept. 2012 - Feb. 2014

 

Responsible for managing multiple ecommerce websites, company blogs, and other digital owned media. Sales goals achieved utilizing social media, email marketing campaigns, direct mail, and targeted digital advertising campaigns. 

 

During my time in this role I achieved a growth of 728% in our total Facebook followers in one year following a stagnant growth rate of 2% from the previous year. Email marketing revenue also increased significantly over the previous year after implementing strategic automated campaigns and utilizing improved customer segmentation. Several department bottlenecks were identified and eliminated by coordinating with other department managers to create more efficient workflows.

 

 

Lead Web Designer & Multimedia Director

​That Fish Place - That Pet Place

​April 2008 - Sept. 2012

 

Managed digital strategy and implementation, including the creation and distribution of product videos, and all digital advertising media for That Fish Place - That Pet Place's retail store location in Lancaster, PA.

 

During this period, That Fish Place - That Pet Place acquired additional E-commerce entities and migrated to a new CMS. I was responsible for overseeing the design, development, testing, and successful deployment of a new, feature-rich website.